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ISE International Business: Competing in the Global Marketplace 12th edition

ISE International Business: Competing in the Global Marketplace 12th edition

Paperback by Hill, Charles; Hult, G. Tomas M.

ISE International Business: Competing in the Global Marketplace

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ISE International Business: Competing in the Global Marketplace


Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) and G. Tomas Hult (Michigan State University) sets the standard, and is the proven choice for International Business. With the 12th edition, Hill and Hult continue to draw upon their experience to deliver a complete program that is: Relevant - Timely, Comprehensive Coverage or Theory; Practical - Focused on Practical Applications of Concepts; Integrated - Integrated Progression of Topics with Results-Driven Technology.


Part 1: Introduction and OverviewChapter 1: Globalization Part 2: National Differences Chapter 2: National Differences in Political, Economic, and Legal Systems Chapter 3: National Differences in Economic Development Chapter 4: Differences in Culture Chapter 5: Ethics, Corporate Social Responsibility, and Sustainability Part 3: The Global Trade and Investment Environment Chapter 6: International Trade Theory Chapter 7: Government Policy and International Trade Chapter 8: Foreign Direct Investment Chapter 9: Regional Economic Integration Part 4: The Global Monetary System Chapter 10: The Foreign Exchange Market Chapter 11: The International Monetary System Chapter 12: The Global Capital Market Part 5: The Strategy and Structure of International Business Chapter 13: The Strategy of International Business Chapter 14: The Organization of International Business Chapter 15: Entry Strategy and Strategic Alliances Part 6: International Business Functions Chapter 16: Exporting, Importing, and Countertrade Chapter 17: Global Production and Supply Chain Management Chapter 18: Global Marketing and R&D Chapter 19: Global Human Resource Management Chapter 20: Accounting and Finance in the International Business Part 7: Integrated Cases Global Medical Tourism Venezuela under Hugo Chavez and Beyond Political and Economic Reform in Myanmar Will China Continue to be a Growth Marketplace? Lead in Toys and Drinking Water Creating the World's Biggest Free Trade Zone Sugar Subsides Drive Candy Makers Abroad Volkswagen in Russia The NAFTA Tomato Wars Subaru's Sales Boom Thanks for the Weaker Yen The IMF and Ukraine's Economics Crisis The Global Financial Crisis and Its Aftermath: Declining Cross-Boarder Capital Flows Ford's Global Platform Strategy Phillips' Global Restructuring General Motors and Chinese Joint Ventures Exporting Desserts by a Hispanic Entrepreneur Apple: The Best Supply Chains in the World? Domino's Global Marketing Siemens and Global Competitiveness Microsoft and Its Foreign Cash Holdings

12th edition
McGraw-Hill Education
706 pages
Publication Date:
22 Mar 2018

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